American Garden
Industry
Fast-Moving Consumer Goods
Scope of work
Web Development
UI & UX Design
Website Redesign
Founded in 1988, American Garden offers over 250 American-inspired culinary products, including condiments and snacks, serving millions globally and enhancing everyday mealtime moments for families.
American Garden offers high-quality ingredients and recipes, delivering the true taste of America and trusted in over 50 countries for perfect meals.
Strategic Design Implementation
Strategic Design Implementation
Element8 undertook a comprehensive redesign focusing on enhancing the user experience to meet modern standards. Utilizing advanced Next.js technology, we dramatically improved the website’s loading times, which was a game changer for user retention and engagement. The redesign also made it simpler for users to navigate between over 250 diverse products, from condiments to desserts, enhancing the user journey considerably.
Enhanced Visual Experience
Enhanced Visual Experience
A fresh color palette was meticulously selected to align with American Garden’s brand guidelines, ensuring consistency across all visual touchpoints. This not only reinforced the brand identity but also injected a new vibrancy into the website, making it more inviting and reflective of American Garden’s rich and joyful culinary heritage.
Impact on Business Outcomes
Impact on Business Outcomes
The revamped website led to a noticeable increase in site traffic and user engagement, directly impacting American Garden’s market presence. The enhanced site functionality and appealing design facilitated a better user experience, crucial for capturing and maintaining the attention of a global audience. This strategic overhaul supported American Garden’s goal of being a part of every meal, every day, everywhere.