Client
American Garden
Industry
Fast-Moving Consumer Goods
Scope of work
Web Development
UI & UX Design
Website Redesign
Since its inception in 1988, American Garden has been a staple in kitchens worldwide, synonymous with the authentic taste of American cuisine. American Garden has over 250 product ranges including condiments, snacks, spreads, cooking aids, desserts, preserved food and many more.
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The objective was to revitalize their digital presence to reflect their market legacy and broaden their reach. They needed a website that was not only visually captivating but also functionally advanced to handle traffic from over 50 countries.
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Strategic Design Implementation
Strategic Design Implementation
Element8 undertook a comprehensive redesign focusing on enhancing the user experience to meet modern standards. Utilizing advanced Next.js technology, we dramatically improved the website’s loading times, which was a game changer for user retention and engagement. The redesign also made it simpler for users to navigate between over 250 diverse products, from condiments to desserts, enhancing the user journey considerably.
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Enhanced Visual Experience
Enhanced Visual Experience
A fresh color palette was meticulously selected to align with American Garden’s brand guidelines, ensuring consistency across all visual touchpoints. This not only reinforced the brand identity but also injected a new vibrancy into the website, making it more inviting and reflective of American Garden’s rich and joyful culinary heritage.
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Impact on Business Outcomes
Impact on Business Outcomes
The revamped website led to a noticeable increase in site traffic and user engagement, directly impacting American Garden’s market presence. The enhanced site functionality and appealing design facilitated a better user experience, crucial for capturing and maintaining the attention of a global audience. This strategic overhaul supported American Garden’s goal of being a part of every meal, every day, everywhere.